Management Communication : Introduction
Management Communication : Introduction¶
No matter how strong one’s financial model is, if one cannot write a logical, compelling story, then investors are going to look elsewhere. And in my business, that means death.
—Darren Whissen, Director of Research at Waveland LLC
When you’re managing as much change as corporations globally must deal with today, the ability to communicate, and communicate effectively, is so important that it ought to be a core capability in a business school curriculum.
—Richard Anderson, CEO of Delta Air Lines
Communication is an inseparable part of any organization and encompasses all the stakeholders such as vendors, regulators, customers, and shareholders.
Communication can be verbal (one on one, meetings, presentations etc.) or written (emails, reports, texts, blogs, tweets, other work-related documents etc.)
It is necessary to get things done without emphasizing power and authority and by trusting others. In curernt era, it is necessary for employees to think and act on their own. Thus, managing boils down to influencing action.
Communication, written or oral, is the primary means to influence action.
Professional success is guided by:
Character and Integrity
Capabilities
Communication skills
86% leaders beleive communication skill to critical leadership competency but only 35% rated their communication ability as strength. The percetage declined by 10% with the same survey from 4 years ago.
Communication skill is the most sought-after skill in MBA hires, according to the survey by Graduate Management Admission Council.
It is necessary to convey our thinking clearly and logically.
Be concise and direct in the communication. Perfect the art of elevator pitch (conveying idea in only 30 to 40 seconds).
Never underestimate the ability to communicate. Used correctly, it can build the company but if you don’t use, it will fail the company.
Communication is the hard skill which should be leveraged as often as possible to ensure success.
It is necessary to know how to communicate in different media.
“Being a great presenter doesn’t compensate for poor writing skills, nor does having great writing skills compensate for being a poor presenter.”
“Being able to speak and write well can make the difference between getting a job you want and settling for a job that’s offered.”
Communication skill is the differentiator in the job market.
Three broad areas of communication:
Planning communication - introduces concepts for understanding situations in which communication is needed
Writing in business - teaches concepts for creating written messages, with emphasis on persuasion
Presenting in business - teaches basic skills for the spoken delivery of content prepared in advance; covers organizing, preparing and delivering a presentation